100th anniversary of Chanel's first store in Deauville "Once Upon A Time"

Karl Lagerfeld has shot a short film about Gabrielle Chanel's first boutique launch in Deauville, it will be screened today, may 8th at the Chanel's cruise collection in Singapore. It will be filmed by Karl Lagerfeld, in Deauville, where the first boutique opened in 1913. We can watch the short film via chanelnews.com, in the mean time you can watch the teaser http://www.youtube.com/watch?v=42SdMthSgCk

Starring Keira Knightley playing as Gabrielle Chanel, Clotilde Hesme as Gabrielle's aunt. We will also spot model muses, such as, Lindsey Wixson, Stella Tennant, Saskia de Brauw, Tallulah Harlech, Jamie Bochert, Caroline de Maigret and Ashleigh Good.



Keira and Clotilde


At the set


Gabrielle Chanel in front of her boutique back in 1913